Ultimately, with the systematic application of The Edge SM, the definition of the term marketing evolves to includes this all encompassing view: getting people who have a specific need or problem to know, like, trust, do business with, and refer you to others who have the same need or problem.


Cole Smith, Founder

Cole Smith is a marketing consultant, speaker and best selling author of The Edge SM and SEO for growth. He is the creator of the The Edge SM that trains and licenses small business marketing consultants around the world.​

Ellen Johnson, VP Operations

Ellen Johnson is the Vice President of Operations at The Edge SM. She oversees day-to-day operations to support the growth of The Edge SM.

She focuses on strategic planning, goal setting and directing the operations of the company in support of its goals.

Mary Childers, Director of Marketing

Mary Childers is the Director of Marketing at The Edge SM. Her previous experience as a marketing consultant, business strategist and social media manager set her up to focus on the business development and planning.